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Digital media analysts Atlanta

Digital media analyst

Digital media analysts Atlanta

The role of the digital  media analysts Atlanta is crucial in the digital marketing world. This is where a new profile that has been at the top in recent years is needed because every digital strategy needs clear and concise objectives that must be measured to be optimized.

What does a digital analyst do?

The main function of a  web or digital analyst Atlanta is measurement, analyzing the effects of any online activity and recommending improvements based on data that will improve an organization’s digital marketing performance. To carry out this work within an organization, digital analysts have access to CRM management platforms or software for continuous data analysis, which is one of their main responsibilities. The role of the digital analyst requires the management of large amounts of data on platforms that dispense information on a continuous basis along with analytical skills to provide customers with the best possible digital experience. This is due to the ongoing digital transformation, which daily offers everything from tools for digital marketing to more advanced strategies to perform tasks more intelligently and even with the possibility of automation.

Therefore, in addition to data analysis, digital analysts  Atlanta also advise marketing teams on how to analyze the information they collect to help them develop more strategic campaigns and achieve better results. As a result, if necessary, they can help teams other than marketing make data-driven decisions by facilitating open communication so that those teams can explain what a particular type of information analysis means. An experienced digital analyst will also be able to analyze other companies’ data to see what potential projects they may have and, in turn, better understand their digital strategies. This will allow them to respond internally to these actions while maintaining healthy competition in the markets.

Functions performed by a digital analyst

Select and configure analysis tools

Establish KPIs.

Track traffic, conversions and KPIs.

Identify problems.

Monitor the performance of any online campaign.

Obtain, process, analyze and interpret data

Create graphs, dashboards and reports.

Extraordinary findings

Improve the website and make recommendations for improvement.

Acquire and manage SEO platforms to strengthen Internet presence.

What qualities should a good web analyst have?

That is, someone who is interested in working on web analytics and everything related to this crucial area for marketing. As you have been able to see, this is a very significant value for you, whether you own an online store, or you want to dedicate your career to it. In the first case, to know who to hire, and in the second, to know how to train. Keep in mind, however, that not all the characteristics listed here must be possessed by you in a spectacular way, and that there are more useful features that I cannot include for space reasons.

Strategies for selling more

Passion for data

A genuine passion for data is the first quality that a good web analyst should possess. In general, a good employee should be passionate about his or her job, but this is even more evident in the case of a web analyst. A web analyst will have to spend a lot of time working with various dashboards full of data, and anyone who doesn’t have the necessary passion and obsession for it could end up going crazy. As an online store administrator, you undoubtedly have some knowledge of web analytics and have worked on it at some point. Therefore, you are aware of what I am talking about.

How much time can you devote to web analytics tasks? Definitely not too many hours. Since not all brains are made to work so much with data, you end up with a sweaty head in the end. So the first thing you should check when hiring a web analyst is whether he or she shares your passion for data. You may have to find someone else if they don’t.

Ability to recognize insights

One of the key indicators to know if someone is a good web analyst or not is to check their ability to recognize (insights) are those motivations, more hidden, unconscious or unconfessable aspects that we discover through reading and interpretation. Insights are like little rays of light that offer good plans to carry out from the data. Since insights are a type of serendipity by nature, it is essential that the manager is able to recognize these coincidences and accidents that could benefit the company in order to take advantage of them. Someone who only looks at how to increase visits and sales is of no interest to you. You are interested in someone who can see that sales increase as the time spent on the page increases.

And in certain cases, applying it is not only difficult which it isn’t, but it requires a horrible drive because it requires focus and obsession with numerous tasks. Not everyone has this ability to concentrate. Therefore, before hiring a web analyst, you should consider whether they have the necessary knowledge of scientific methodology and whether they have a passion for science that allows them to conduct lengthy experiments to obtain reliable conclusions. To grow the business successfully, it is essential to find these types of correlations and perform experiments to see if there is a causal relationship. The job of a good web analyst is to find those causalities that can lead to meaningful results. Therefore, the second thing you should consider when hiring a web analyst is whether they have the ability to recognize serendipitous events beyond simply reviewing the data provided by the tool they are using.

Scientific mindset

One of the qualities that a good web analyst must possess is a scientific mindset. This is a characteristic they both share with growth hackers, who must also have extensive knowledge of web analytics. A scientific mindset allows you to conduct experiments and determine what causes what. In other words, it is essential for what was mentioned in the previous section. To go beyond simple correlation between two data sets, a scientific mindset is needed. Doing experiments may seem simple enough, but in reality there is a very serious methodology behind it that requires both knowledge and application on the one hand and knowledge on the other.

And in certain cases, applying it is not only difficult (which it is not), but it requires a horrible drive because it demands concentration and obsession with numerous tasks. Not everyone has this ability to concentrate. Therefore, before hiring a web analyst, you should consider whether he/she has the necessary knowledge of scientific methodology and whether he/she has a passion for science that allows him/her to perform lengthy experiments to obtain reliable conclusions.

Ability to work in a team

One of the qualities that a good web analyst must possess is the ability to collaborate. And this is a key point since, in the end, everything a web analyst learns must be put into practice to produce results. For example, suppose a web analyst discovers that when a content lock is used on blog posts that offer a promotion, those posts tend to be shared 30% more. In this situation, he will have to use more content lockers and offer more promotions. To do this, you will need to communicate with the people in charge of publishing blog content and explain to them why they should do so.

This is just one example, but since the job of a web analyst involves studying everything related to the operation of a company, it is obvious that the analyst will have to communicate what he or she has learned to many of his or her colleagues so that they will
act accordingly.

Proficiency with a variety of tools

A web analyst must be able to use a variety of web analytics tools to be truly effective and add significant value to their business. And while Google Analytics is the most well-known and very useful tool for web analytics, there are many other tools that also add
value and are worth considering. For example, KissMetrics. There are numerous web analytics tools that provide information of varying informative quality.  For example, as stated in the KissMetrics tagline, Google Analytics tells you what people are doing on your website, while KissMetrics tells you who is doing what. This is more powerful information that can provide a greater number of
insights. However, this information is obviously much more difficult to analyze.

In addition, it should be noted how dangerous these types of weapons are. Not only in comparison to Google Analytics, which is free, but also in the broader sense. In any case, it makes sense to ask a potential web analyst if he has experience with other web analytics tools or if he only uses Google Analytics when you interview him. In the latter case, he or she is probably not interested. Therefore, although web analysts tend to be a bit more introverted due to their scientific mindset, it makes sense to determine if someone can work well in a team when hiring them. You will have a very essential role in your company if you hire a good web analyst who can explain to the other team members what they should do in light of what they have discovered.

Authenticity and creativity

This point has a lot to do with scientific ability. In addition to serendipity, a good web analyst needs to have some creativity and originality to design experiments to evaluate relationships between data. When a web analyst discovers a correlation between data, he or she must then determine whether the correlation is causal or just a mere correlation. Therefore, scientific experiments must be proposed.

And it takes a lot of imagination, originality and creativity to conduct those scientific experiments in a serious way i.e. excluding, for example, potential influencers. Therefore, to measure the candidate’s creativity, it would be enough to use some kind of test or exam during the selection process of your web analyst. I guarantee you have an ore mine if you are a creative web analyst.

Exceptional teaching skills

The world of web analytics is complicated for someone unfamiliar with these topics, so it makes sense that the person assigned to research all things related to this topic should be able to explain what they see, discover and know. In other words, a web analyst must have some pedagogical knowledge to be able to explain to you the kinds of causalities he or she has discovered and the reasons why certain web changes are appropriate. Of course, both his ability to communicate clearly and his ability to
understand are at stake here. It’s possible that you’re a dunce and he’s giving you a very good explanation of why you don’t understand anything.

Web analyst

Whenever you decide to hire a web analyst, you should always keep this point in mind. It’s important to have someone who can explain clearly and simply what they know so that everyone on the team can understand. As you can see, there are a lot of qualities that allow someone to be a good web analyst, so you should take them into account both if you want to be one and if you want to hire someone to work on your online store. What about you? Do you think there are any other characteristics worth mentioning? Do you think there is something to say? Have you hired a web analyst? What have you noticed? Post it in the comments and I’ll answer you as soon as I can!  Visit our Instagram profile.

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